Study of the empty-nestersrsquo; preference of drug packaging
空巢老人药品包装研究
Abstract
The aim of this paper is to study the Chinese empty-nestersrsquo;cognition and color preference of the 520 kinds of basic drugs prescribed by the State Food and Drug Administration (CFDA), in order to solve problems during the process of the empty-nestersrsquo;drug use, and to study how to reduce their fear and increase their happiness. Through the study of the national basic drugsrsquo;packaging, as well as field investigation and questionnaire, 28 empty-nesters of different gender (M/F) and age (60-65,66-70,71-75,76-80) were involved. The results were analyzed by Feelimage Analyzer and Spss. It turns out that the emptynestersrsquo;cognition of the current drug packing differs. Bright colors can alleviate the empty-nestersrsquo; depress while taking pills better than dark colors. Still, the core aim of the drug packaging is to be simple and clear. The results of this study can be used as reference for drug packaging design, and therersquo;s still room for further study.
摘要
本文的目的是研究中国空巢老人的认知和颜色偏好由国家食品药品监督管理局（CFDA）规定的520种基本药物，以解决空巢老人的药物使用过程中的问题，并研究如何减少他们的恐惧和增加他们的幸福。通过对国家的基本药物包装和现场调查及问卷，对28个不同性别（M / F）和年龄（60-65,66-70,71-75,76-80）阶段的老人进行调研，通过Feelimage Analyzer和Spss两个软件分析结果。事实证明，当前药物包装不同，空巢老人会有不同情绪反应。明亮的颜色可以减轻空巢老人的压力，同比优于深色的药丸。然而，药品包装的核心目标是简单明了。可以使用本研究的结果作为药品包装设计的参考，并且还有进一步研究的余地。
1. Introduction and background
The UN Economic and Social Council mentioned that, globally, people over the age of 60 is expected to increase from 10% to 21% during the period from 2000 to 2050, and the childrens population is expected to decline 1/3, from 30% to 21%. In developing countries, Asia and Latin America countries will see the most rapid trend of ageing, to the end of 2050, the elderly will account 20% to 25% of their total population. By the middle of this century, the world population will be half aged. The elderly population in China reached 194 million with an increase of 8.9 million over last year, accounting for 14.3% of its total population. On the other hand the empty-nest families in urban areas of China has reached 49.7%, 'single empty-nest ' accounts 16.4%, 'couple empty-nest' is 15.37%. According to the census projections, in November, 2010 families over the age of 65 accounts 21.89% of the total national household, which indicates that more than 20% households need to support at least one elderly(65-year-old or older).
1.介绍和背景
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